A mobile app will level up your fashion brand
With the evolution of technology and the use of smartphones, fashion brands had to update, transforming all the online stores - which were once visible only on desktop - into mobile apps, where they integrated the stores.
If you own a fashion brand and you do not have a mobile app yet, we will show you some benefits to creating it as soon as possible:
#1 Be Different
Few years ago, Google released some data which confirms something that we already knew – mobile is the future of retail. While consumers may not always have access to a tablet or laptop, mobile is the one device that is always on, connected and in reach. Even so, according to some studies, there are currently few fashion brands with a mobile app, compared to the number of apps in other fields. Why not be the first to have one, becoming a role model for others in the guild?
#2 Customer Loyalty
Generally speaking, the loyalty programs on mobile apps help companies stay consistently engaged with their customers. When it comes to fashion, loyalty programs are a great way to increase customer retention and keep your customers close. #HOW? Well, customers engage in loyalty programs only if they don’t require a lot of time and effort, and they expect seamless and simple schemes with instant rewards. So, with an extremely well optimized application, customers can download your fashion app and sign up for the loyalty program with a few screen taps.
Another aspect of the Loyalty Program is the fact that you can create a database with all the customers who register on the application, requiring an email address or a phone number.
#3 Push Notifications
How many times have you received a notification from a random application on your smartphone, informing you that you have received a discount or something free? It made your day better, didn't it? Think about that you could do this with your own brand, through a mobile application. You can send them a pop-up message with an exclusive discount, if they are using the app to order.
Moreover, people are impressed by small things. So, you can use these push notifications to send to your customers a birthday message, giving a small benefit, recounts their history of being a customer or mentioning their favourite products, for example, show that you, as a fashion brand, truly care.
#4 Increase your brand image
Offering services through mobile applications are a great way for businesses to show that they are cutting-edge and adds to the brand appeal. Also, this helps new and emerging fashion designers and retailers to get discovered more easily than through conventional marketing channels.
To sum it up, your fashion brand can benefit greatly by creating a mobile app which allows higher visibility for capturing their potential market segment. Also, as we said before, customers are able to gain advantage of various discounts using the loyalty program integrated in the app.
If you are looking to make a custom fashion app for your brand, talk to us #TODAY!