Why You Should Update Your Mobile App
5 Reasons Why You Should Update Your Mobile App Regularly
By now, on the blog, we talked about the need of an app for your business, why you need an application, what benefits it brings you, but we have never talked about why you should update the app.
When you have little free time and you decide to grab your phone and play a game, or post something on social media, the dreaded update screen pops up and tells you that you need to update to the latest version. You’re really fine with the latest version of the app and you’re tempted to say I can live without this update. Yes, you can, but unfortunately, this decision is really bad, because most of the time, an app has a new update to fix some problems, or a newly discovered vulnerability.
This article lists off some of the reasons why app development companies must update their app frequently.
#1 Security Reasons
As we said before, every update brings something new, or something better for the app. Being an app development company, is your responsibility to keep the information of the users of your app secure and safe. Lately, cybercriminals and hackers are on the rise.
#2 To keep up with technology
We are living in a digitalized world, in which technology is constantly advancing. That’s why it is necessary to follow the trend within your category of apps. For example, maybe you observed the increase in the use of Samsung Pay, Apple Pay, etc. It’s because they are fast and they are always updating their apps.
#3 To fix bugs
As we all saw, no matter if it is the most downloaded app in the world, there will always be bugs left. Only regular users will be able to detect all the bugs. That’s why it’s very important to read the reviews of the app. You need to fix all the bugs as they are detected by users.
#4 To bring satisfaction
If the users enjoy your app, they are more likely to give you positive feedback on what they like about it, on what they don’t like and on what you can improve. The more you follow the user’s feedback, the longer they’ll use your mobile app. This also means you need to read your user’s feedback regularly.
#5 To stay competitive
Smartphone users have several apps on their phone that they don’t even open or even use. Downloading your app doesn’t necessarily mean using it. We wrote an article about what can make your app be more addictive and how you can satisfiy your users in order to use it as long as possible. Each time you announce an update on your app, they will be reminded about your app’s existence. Then, they will want to try the new features that’ll come with the new update.
A delay in updating your app could be disastrous in the long run for a developer, as the app might lose current users or alienate those who would have downloaded it. If you don’t follow all these reasons, your app will probably fail. It’s not enough just to develop an app. The hardest part of the plan comes when we talk about increasing application downloads.