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App Store Optimization tools to boost your mobile app
We all want our application to be widely known. For this to be possible, we need to consider where the mobile applications are located - App Store. This place (App Store) also has an optimization part, which can help you. There are various tools, which, used properly, can boost your mobile application. In this article we will talk a little about these tools, so that you know what you should consider.
Mobile Action
An App Store Optimization (ASO) tool is Mobile Action. It can help you increase your downloads through four features: keywords tracking, keywords suggestions, keywords intelligence and competitor tracking. They show you how you rank for every keyword, exploring your history. Moreover, it provides you insights on the competition based on these keywords. What is very useful about this tool is that it can give you useful tips to grow your business based on your purpose.
App follow
This App Store Optimization tool provides developers everything they need for an organic user acquisition. With its help you can increase your weekly impressions, the number of organic installations or the conversion rate. App follow also brings you average conversion rate reports. These reports are based on certain categories of applications, by country of origin, but also during the month. With this tool you can also identify the keywords that are relevant to your application.
Sensor Tower
Sensor Tower is a marketing intelligence platform that provides App Store Optimization intelligence. It provides a wealth of useful data that can help you make the best decisions when it comes to ASO. With App Intelligence you can analyze the competition, but you can also develop your strategy in a suitable way. You can identify the most popular applications based on downloads, categories or even country, in the App Store. As in the case of the others, you can receive suggestions regarding the keywords, but also their translations, depending on the country and the spoken language. All this will help you to popularize your mobile application and to increase its traffic.
Summarizing,
It is important to consider App Store Optimization tools when it comes to a mobile application. With the help of these you can see what is missing from your application, what you can develop within it and more others. Moreover, you can receive useful insights on the competition that will help you develop your strategy accordingly. Therefore, if you want to boost your mobile application it is necessary to consider ASO tools.
