Blog

22 October 2020

Mobile Apps vs. Mobile Website. What do you need for your business?

Approximately half of web traffic worldwide comes from mobile devices. Acording to Statista, in 2020, mobile devices generated over 50% percent of global website traffic.

As we all can see, mobile websites and mobile apps are crucial to any customer-facing business. All of this because their client base is, like all of us, constantly on the go. That means they want to access the goods and services they need on their smartphone or tablet, at least as much as on a traditional computer.

Mobile websites and apps can look very similar at first-glance, but let’s see the differences between the two. After that we can decide which is the best for your business.

More Ways to #Engage

A mobile app allows you to offer your current clients value through a new channel for engagement. Rather than looking at the same text and images as a website, apps can integrate features that allow users to interact with the app’s specific components. For example, Instagram users can view images on the website, but can’t upload them without the app.

#Customization

Mobile apps allow users to set up their preferences after they downloaded the app. Also, a mobile app can track user engagement. It can use it to offer custom recommendations and updates, making the app more useful to the user.

#Offline

Having a mobile app, your clientscan navigate into the app without internet connection. Even if many apps require internet connectivity to offer the most of their tasks, they can still offer content to users while in offline mode. While browsing the website can be done only using internet connection.

The decision is far from easy, but depends very much on the context of your business . If you’re looking for a fresh new way of engaging clients, and can offer them a crucial daily service using the capabilities of their device … you may have an argument for designing a mobile app. If not, a website may be your best bet.

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