Blog

30 October 2020

The importance of mobile’s app first impression

The first impression always matters, but in the case of a mobile application it can be crucial. The first 20 seconds matters the most in forming an impression. If it’s not a positive one, the user will most likely be lost. User impatience, oversaturated market and high expectations are just some of the reasons why the first impression is more than important. If you want to know more, stay close.

Users are more impatient

Nowadays, most users no longer have the patience to see a mobile application in detail. They expect an instant impression, and if that doesn’t happen, there will be no second chance. If they leave, the application will fail.

The market is oversaturated…and you have to survive

The development of technology is reaching its highest. More and more things apper in the online environment, and this rise will continue to grow. New mobile applications launches everyday, and this makes the market more than full. When the competition is so fierce, it’s important for your application to be really impressive. If it is, it can retain users and thus survive.

Expectations are very high

When a multitude of mobile applications assault the consumer everyday, he becomes much more selective. With so many options, he will have higher expectations regarding the mobile applications. If it's not as expected, it will go further and your application will lose ground.

The first step to a successful mobile application - loyalty, reputation, sales

If the first impression is a promising one, then, it’s most likely that users will like it and it will turn into loyalty. For the loyalty process to be possible, the user needs to give the application a chance. User loyalty will lead to increased reputation for mobile application, which will automatically lead to a significant increase in sales.

In conclusion, if you want your application to survive, the user needs to choose it at the detriment of others. For this to be possible the first impression must certainly be a memorable one. So, make sure that the first contact of the user with your mobile application is impactful. This will be the first step to success.

“You never get a second chance to make a great first impression.”
Will Rogers

Tagged with: customerfirstimpressionmobileappmobileapplication

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