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Downloads are vital in creating and maintaining the popularity of a mobile application. Let's think about a specific situation… Finally you have created your own mobile application. You are delighted and think that these elements are really great. However, you have a pretty big problem: your app doesn’t have downloads. What can you do in this situation? In the following we will discuss more about how you can increase the downloads of your mobile application.

Name it and describe it strategically

The name of the application must be chosen strategically. It must be unique, but memorable. If it stays in the user's mind, then it will be easier for your application to gain ground. We recommend a shorter and easier to pronounce name that should also fit your app’s field. If the name was convincing enough, the user will continue reading the description. One tip would be to build the description in an interesting but simple and concise way.

Create an interesting app icon

The application’s icon is the first thing that catches the user's eye. It is necessary for it to be recognizable and attractive. A well-made icon will motivate the user to open the app. This is the first step towards the success of your mobile application. Therefore, pay attention to this detail, which can help it.

Promote it

Whether you choose social media or other channels, paid promotion or not, it is important to promote your application. Through promotion, the application is brought in front of users, facilitating their contact with it. The important thing when promoting is to have a correct targeting, to choose correctly the categories of audience you want to address. Thus, you will have more chances for the application to be liked by the consumers. If they like it, popularization is inevitable, so the downloads of the application will increase.

Focus on App Store Optimization (ASO)

The main objective of ASO is to increase the number of downloads of the application, but also to build consumer loyalty. With the help of App Store Optimization you can increase your visibility in the place where the mobile applications are located - app stores. In order for it to have results you need to optimize your name, title, icon, screenshots and rating of the application. Another part of ASO is related to the conversion rate. Basically, this is the part where downloads or shopping increase.

Well, there are various ways you can increase the downloads of your mobile application. If you are still at the beginning of the road or you want to develop even more, we hope that the ones discussed above were helpful. Make sure the elements of your application are right, that you are addressing the right people, and let the downloads come to your application.