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According to Statista, the number of apps available in leading app stores is huge. There are over 2,56 million apps on Google Play and almost 1,85 million available apps for iOs. With so many applications, we might feel like every business has a mobile app, even small and local businesses.

Mobile apps are considered one of the most powerful tools for contacting the target audience in terms of business. Almost every adult in the world has a smartphone and this market continues to grow. That is quite a weighty argument as to why you should focus on mobile technology.

If you think that mobile apps are only for big name brands like McDonald’s or Starbucks, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.

In fact, these days you will notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level.

So, how do you decide if building a mobile app is right for you? Here are top 5 benefits for creating a mobile app.

#1 Sales growth

For every entrepreneur, the main goal is to increase the sales of his company. The mobile application is another channel which can increase your company’s profits. It can be quite a significant increase depending on how large the audience is.

With promotions, discounts and bonus push notifications, you can motivate customers to purchase from you. You can directly contact all the users who have installed your app. For example, a company can send a special offer to customers who are in close proximity to their store or office with the help of geolocation technologies.

#2 Audience building

You can establish relationships with your customers no matter where they are in the world. A person does not need to remember your web address or refer to a search engine, as is the case of a website, since the app is already installed on their device.

#3 Customer Loyalty

Customer loyalty is an absolute given when it comes to mobile apps. Once customers are logged in to their accounts on these apps, they are able to create their own relationship with your business. By means of loyalty programs and specialized offers, customers are always going to appreciate the benefits they receive just by downloading an app.

#4 Stand Out From the Competition

These days mobile apps at a small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They will be astonished by your forward-thinking approach!

# 5 Meet the Targeted Clients

Your online working exposure and experience will help you to pick your business. Employ such strategies towards your product by providing offers and product discount offers that may attract customer towards you.

Today, mobile apps are going through the same phase which websites went through roughly 15 years ago, when websites were restrictive to small and medium-size organizations. However, the scenario today is entirely different. We can definitely say that the mobile app development industry is on a boom and continuously flourishing.

If you have a business and you have decided that you need a mobile application to take it to the next level, we can help you. Contact us immediately!