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What is a Progressive Web App and why do you need one
Progressive Web Apps (PWA) have enough advantages to be an element to consider when building your strategy. The rise of PWA’s can make us notice how important it is to build a mobile website correctly. We will discuss the many benefits of PWA in the following. But, let's start with the beginning...
What is a Progressive Web App
As many experts say, it is difficult to give a standard definition for them. However, we can say that it is a browser-based web application, created using the latest web technologies. These are used to deliver the experience of a native app, regardless of the device that you use. At the same time, PWA’s are able to support offline operations using service workers and can give the impression that it works like a real application and not a website.
There are some reasons why you should consider PWA’s...
- They are fast
You no longer have to worry about reaction speed because they respond quickly. The running speed of a website or an application is decisive in the consumer experience. Users no longer have patience, therefore, if the speed is not as expected, you will not be successful. According to a recent research, the charging time for PWA is less than one second. This proves that, in the case of PWA's, you will not lose your time.
- Easy to discover
A great thing for those who want to expand their audience through multiple platforms is that they are easier to discover. Due to the fact that PWA’s don’t depend on the App Store, they give the advantage of discoveries through other platforms. They can be found through a search engine, a social media channel and so on. Action through several channels is often more efficient and used in creating strategies.
- Cost-effective
Because the type of content only needs to be created once, the costs are significantly reduced. Compared to the situation where the content had to be created separately for Android, iOS and the web, creating the right content for all of this is a very good option. Moreover, they don't need an update, the user doesn't have to save extra information. If this works, you don't have to worry about the development anymore.
In conclusion
Choosing a Progressive Web App can be a plus for you and your business. They can help you save valuable resources such as time and money. The fact that it combines features suitable for mobile applications and for websites, but acts independently, makes PWA a suitable choice for any business.
