4 reasons your beauty salon needs a mobile app
Imagine the following : there’s a customer looking for a beauty salon. If they don’t know someone they can trust with a recommendation, they’ll google their needs. The search results will be made out of you and your competitors. Let’s assume you have a mobile app, besides the already classical website. And let’s also assume you’re the only business in this range of options offering a mobile app feature.
Well, this customer will open different tabs in their browser with the options they got, in order to make a comparison. When they hit your website, they’re greeted with a message guiding them to downloading your app. They’ll download.
The industry is still in its early stages, the market is not over saturated with this service, so at this point, mobile apps are like toys for internet users, they love them just like that. A mobile app says you’re the most innovative and modern option they got, so you’re already carrying an ace up your sleeve.
Trust us, they’ll download the app.
At this point, your competitors are just opened tabs, and the minute this customer clicks on a link taking them to a browser, they’re gone - the tab is replaced with the new content they just clicked. Meanwhile, your app is on their screen and this means a waaay more committed connection. If you play your cards right, you can hook every customer that downloads your app. Make sure the app is useful and easy to use and you’ll see this customer in your beauty salon in no time. If you also develop customer loyalty strategies that take place through the app, they’ll keep you on their screen.
You CANNOT turn every website visitor into a customer, but you CAN turn every app download-er into one. Having a website is way less productive compared to having a mobile application. But you still need the website too, don’t get us wrong. That’s a must, like having a door to a building.
You might not realize how much of a branding benefit it brings: think about the apps you have on your phone. They belong to huge companies, right? Well, it will be them and you on your clientele’s screens. This drives a great brand positioning and it inspires trust – consumers think mobile apps are a feature only big companies offer. This is a benefit you need to cash in on while there’s still time.
In a couple of years from now, all your competitors will have one. Put your business in a leading position, let your competition follow.
Now, let’s see exactly your beauty salon app will be useful:
1. Reduce ‘Waiting Time’
Do you struggle booking appointments by phone in your beauty oasis? You need a separate caller for receiving calls, set appointments, fix stylist and so on!
But with a mobile app for your beauty salon, your customers can book appointments on the go. That’s a major benefit to be ahead of your competition. If you hit this spot with a professionally designed on demand app, you are filling out the scope. Technology-driven management will tailor your inventories and ease management. Your users can have bookings done on-the-go with a beauty salon mobile app.
2. Loyalty And Reward Programs
Is there anyone who doesn’t love rewards? Whether it’s a weekend offer or a special deal on holidays - apps get your customers connected. With apps, you are available for your users 24/7 and can serve them with attractive loyalties and rewards on a regular visit. You can entice your users with loyalties as they enter certain geolocation! If customers come to know about these attractive rewards, they are going to stick to business. So in-app loyalties to reward your regular customers, will propel your business.
3. Cashless Mobile Payments
People are always short of cash these days! Don’t get us wrong, most of the population can now afford a better standard of living. But carrying cash is not what they prefer these days.
So, it is time you offer cashless payments. People prefer to go cashless to cut down risks. That’s why credit card payments are given priority. Think of the steps one needs to get cash: find an ATM, get into the line and avail cash. Additionally, deal with cash back! So, for faster bookings, include cashless payments in the mobile app for your beauty salon.
4. Customer Management, Tracking, And Payment - All In One Mobile App
No more listing down every entry, calculate payments and follow up on your customers by phone. An app for your salon eliminates every manual hassle and can let you manage your business, even when you are not present. How?
- Track your customer’s billing details
- Manage cashless payments and stores in the database
- Notifications to remind customers of their scheduled appointments
- Notifications with availability in your schedule