Benefits of connected retail
Shopping is a topic of interest to most people. But as we evolve, the world of shopping is constantly changing. Traders are forced to adapt to new changes coming from the consumer in order to survive. Thus, another form of shopping is born - connected retail. We will find out what connected retail means and what its benefits are in the following.
What is connected retail
Connected retail brings together a series of features, practices and technologies designed to facilitate a closer interaction between the customer and the retail chains. It involves a fusion between offline and online shopping. Moreover, it allows the consumer to connect with the online provider and then offline, also giving personalized offers and more. Connected retail is already among us, but we don't notice it. For example, click & collect points are part of the connected retail category.
The connected space
One of the benefits of connected retail is that it allows the consumer to connect with physical space. Everything the client sees can be adapted, modified, achieved, according to his objective. The biggest benefit of a connected space is that it allows the connection to each product. Thus, the consumer can compare the products much easier. Moreover, the connected space can provide feedback and information. The store is informed of each customer's purchase. Thus, it can be adapted based on individual interactions with customers.
The sales team can now access the shopping history for each customer. This can provide information to help adapt in the future. Basically, with the help of this information, a more personalized experience can be created. All this leads to a completely personalized online service. In addition, there is the convenience of accessing products more easily and quickly through interactive digital screens.
Easier navigation will help customers, but it will also be in the benefit of the business. With more data and smarter products, which adapt to people's decisions, navigation will be much smoother. In terms of consumer browsing, the combination of online and offline will make shopping much easier and more convenient. Items can be viewed from anywhere, stocks can be checked, and the consumer can receive a notification even if the last product is sold.
Connected retail comes with a lot of benefits for customers. The fact that it can interact more easily with the environment and that it can be informed with a single click, is a great help. The consumer experience is on the first place, and this is more than wonderful.