The Importance of Colors When Designing a Mobile App
Have you ever thought about the impact of colors on the User Interface Knowing how to use the right color is essential not only for aesthetic purposes but also for improving User Experience by simplifying navigation throughout your mobile app. By using a specific color palette consumers can get an idea of the purpose of your app at first sight.
Human Emotions in Relation to Colors
According to a study, 92,6% of people claim that the visual dimension is the most important influencing factor affecting their purchase decision. Two out of three consumers aren’t willing to buy a large appliance if it’s not in their preferred color.
In a survey, people were asked to associate a color with particular words. Here are the results:
- Security and trust: Blue was the most common choice (28%; 34%)
- Speed: Red — a definite favorite (76%)
- Cheapness: Orange and yellow get very close results (26%; 22%)
- High Quality: Black got 43% and opposite to the last point orange got 0%, which connects the cheap product with low quality in people’s minds.
- High technology: Again Black and Blue got the highest results (26%; 23%) as well as gray which got the same score as blue
- Reliability: Blue leads with 43%
- Fun: Orange and yellow were top choices here as well (28%; 26%)
Having this information you can choose the best color palette that fits the purposes of your app and the emotion you want it to generate in people’s minds.
Finding the Right Color Scheme For Your App
It may come as a surprise, but after functionality, color is the most important element to any app design.
There are 3 simple and essential steps that we recommend you should follow when identifying your app's logo:
- Determine your brand’s personality
- Explore color psychology
- Analyse your competition
Choosing color combinations that complement each other will make your app more appealing to users and it will be easier for them to use. You might want to play around with different combinations on a color wheel or try out two or three colors together. It’s proven that people preferred less complicated color schemes that used no more than three colors.
There is no universal color that will skyrocket any app and website’s sales. However, if you follow the color psychology rules you can use a certain color to your advantage. It’s also appropriate to consider the different web design trends which are currently shaping the landscape. This will help you even more when implementing the right color scheme on your website or mobile app.