What Makes a Mobile App Addictive?
Unlock your phone and see how many apps currently sit on your device. Yeah, probably a lot. That’s because, as we saw in the previous article, many of us install applications that we rarely use at all, forgetting to uninstall them.
According to mobile analytics provider Flurry, the average user peeks at their smartphone more than 110 times a day and more than 176 million users worldwide access apps on their device more than 60 times a day.
This means that the mobile app developers and marketers are facing a real challenge – keeping users engaged and keeping them coming back to the app. So, how can you make your app as addictive as possible? Here are some tips which will help you design your app to be stickier and more engaging.
Keep It Simple
„Keep it simple” may sound boring or expired, but it’s a very good advice when it comes to designing your mobile app. You don’t have to use complicated designs, buttons, or content because all of these aspects tire the users. Your goal is to bring the user back after he used your app for the first time.
The best example for this kind of advice is Tinder. One of the reasons it’s so popular is that Tinder is an application easy to use. All you need to do is to swipe left, or right, according to your interest in the date offered by the app and there you go; you’ve already gotten a date.
Multitasking and division of attention
When you’re planning your app, it’s really important to think about the time and place your users are likely to use your app.
The most downloaded games like Candy Crush or Angry Birds can usually be operated with a single hand, don’t include a time limit and don’t require constant attention to the game.
This is very important, because any delay on the user’s way towards satisfying the need of using the app, may cause them to leave and never return.
Improve and listen to your users
We have an article about how important user’s reviews are in order to make your app visible, but at the same time, reviews can help you keep your customer close.
Nowadays, app stores are full of all kinds of applications. Considering these tips, you can make a successful application that can be downloaded and used for a longer period of time, not only for a few days, or weeks.